{"id":536,"date":"2026-08-09T09:29:01","date_gmt":"2026-08-09T09:29:01","guid":{"rendered":"https:\/\/bdma.co.in\/wordpress\/products\/sorghum-jowar"},"modified":"2026-08-09T10:44:48","modified_gmt":"2026-08-09T10:44:48","slug":"sorghum-jowar","status":"publish","type":"pcp_product","link":"https:\/\/bdma.co.in\/wordpress\/products\/sorghum-jowar","title":{"rendered":"Sorghum (Jowar)"},"content":{"rendered":"<h3>Commercial Uses &amp; Applications<\/h3>\n<p>Gluten-free flour manufacturing (baking\/pastas), commercial animal\/bird feed, alternative beer brewing (gluten-free lagers), and extruded snacks.<\/p>\n<h3>How to Use \/ Processing<\/h3>\n<p>Milled industrially into fine baking flour. Can be popped like corn or boiled as a hearty, high-fiber rice substitute.<\/p>\n<h3>Nomenclature &amp; Terminology<\/h3>\n<ul>\n<li>Indian Regional: Hindi: Jowar | Telugu: Jonnalu | Tamil: Cholam | Malayalam: Cholam | Marathi: Jwari | Gujarati: Juvar | Bengali: Jowar | Kannada: Jola<\/li>\n<li>Global Markets: Arabic: Dhura Rafi&#039;a | Spanish: Sorgo | French: Sorgho | German: Mohrenhirse \/ Sorghum | Mandarin: Gaoliang (\u9ad8\u7cb1) | Russian: Sorgo | Japanese: Morokoshi | Turkish: Sorgum | Persian: Zorat-e Khushe&#039;i | Italian: Sorgo | Thai: Khaofang | Vietnamese: L\u00faa Mi\u1ebfn | Korean: Susu | Indonesian: Cantel \/ Sorgum | Portuguese: Sorgo<\/li>\n<\/ul>\n<h3>Functional &amp; Health Benefits<\/h3>\n<p>Completely gluten-free and packed with phenolic compounds (antioxidants). Its complex carbohydrates provide a slow release of energy, stabilizing blood sugar for diabetic management.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-536","pcp_product","type-pcp_product","status-publish","has-post-thumbnail","hentry","pcp_category-superfoods-millets"],"_links":{"self":[{"href":"https:\/\/bdma.co.in\/wordpress\/wp-json\/wp\/v2\/pcp_product\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bdma.co.in\/wordpress\/wp-json\/wp\/v2\/pcp_product"}],"about":[{"href":"https:\/\/bdma.co.in\/wordpress\/wp-json\/wp\/v2\/types\/pcp_product"}],"wp:attachment":[{"href":"https:\/\/bdma.co.in\/wordpress\/wp-json\/wp\/v2\/media?parent=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}